We tend to remember firsts. First pet. First car. First kiss…okay, maybe not first kiss. Anyway, this is my first blog and I have two questions.
Question one. Who came up with the word, “blog?” It sounds like blah. As in blah, blah, blah. So here goes my first blah, I mean blog.
Question two is not as ethereal but more pragmatic: Who does this stuff? I mean a blog guru (is there such a thing?) wrote, “If you are serious about real estate, you should write once a week.” Really? I’m a REALTOR®, not a writer, sheesh.
I digressed. Sorry. Back to task.
What should be my first topic for my first blog? Why, First Impressions! Right? People who study this stuff say, “Seven Seconds.” Not seven days or seven hours but a blink. What does this mean to sellers?
Ask the question, “Do I want to sell my home, or do I want people trapesing through my house staring at my stuff? I suppose this sounds simple. Not so much. Why? Attachment is a strong force. Until the decision makers can move from attach to detach, there will be resistance. What kind?
THE 3 R’s
Reticence to improve curb appeal. “I like my overgrown shrubs. It keeps my nosey neighbors from peeking through my windows.”
Reluctance to minor improvements. “I like peach. It’s my favorite. I can’t imagine my house in any other color.”
Resistance to “Stage.” “What’s that? You mean some stranger will walk into my house and tell me what I can have out and what I have to put away?”
3 STEPS TO SELL
The solution? Three steps
#1: Move from discussion to decision: “We’d kinda like to sell our house,” to “We are definitely selling our home.”
#2: Move in your mind before moving your boxes. Once you envision a “Sold” sign out front, the rest will be easier.
#3: Say goodbye. This is critically important for children. Allow them to say
If you start with the last step, the first one will be easier. Speaking of first steps, please let me know if you are thinking about selling your home. I’m here for you!